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About Lesson

The video delves into Jeffrey Moore’s concept of market dynamics in ‘Crossing the Chasm’, exploring how different customer segments adopt innovations. It highlights the eager techies as early adopters, followed by visionaries who wait for major bugs to be resolved before adopting.

 

The challenge discussed is the transition from techies and visionaries to pragmatists and conservatives, emphasizing the need for tailored, user-friendly products to bridge this critical chasm in the market adoption cycle.